Google has released vanity url's for some top brands and people. You can setup your domain to redirect to Google+ page or profile by

example: redirects to +Tech News

You can do this by using some simple methods and tricks.

PHP - In .htaccess

RedirectMatch ^/\+(.*)$ G+ PROFILE ID$1

or you can directly

Redirect /

Rails - visit this link

Windows Servers - In web.config$" /> G+ PROFILE ID"_
_redirectType="Permanent" />

lighttpd - (I don't know much about this)
needs mod_redirect

url.redirect = (
"^/\+.*$" => " G+ PROFILE ID"

If you something more tell us.